Mental Health.
The New Ministry Frontier.

1 in 5 adults are experiencing a mental health challenge.

1 in 4 who seek professional help,

will seek out a faith leader or faith community before any other.

Are you equipped to help?

Matchstick Ministry exists to ignite a biblical response to the mental health crisis by equipping people of faith to care for those experiencing a mental health challenge.

We are ready to equip your church or faith-based organization to recognize and respond to common mental health challenges through a biblical lens. We have programs that can be fully customized to align with your specific needs and vision.

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Programs

Safe Sacred Spaces

Equipping people of faith to C.A.R.E. for those experiencing mental health challenges.

Learn More

How to Notice & Navigate With Someone Who Is Struggling.

Learn about common signs, symptoms and causes of mental health challenges.

Learn More

Jesus, Mental Health & Me.

Embracing a biblical perspective on mental health challenges.

Learn More

Mental Health Basic
C.A.R.E.

How to recognize and respond to the two most common mental health challenges.

Learn More

Meet Our Team

Tony Cloud

Mental Health Coach & Speaker

Certified Peer Counselor

Founder, Matchstick Ministry

Tony is the founder of Matchstick Ministry and passionate about equipping people to recognize and respond to common mental health and behavioral challenges. He is also the founder of Tony Cloud Communications LLC with over 30 years of speaking, pastoral leadership and organizational management providing services to diverse individuals including those living with severe mental illness, substance abuse and justice involved backgrounds. Tony is noted for his authenticity and unique ability to relate well with broad audiences. He is inspirational and evokes a positive response.

Tony and his wife Lori live in Billings, Montana.

Contact Tony at:

tony@matchstickministry.org

Lori Cloud

Mental Health & Christian Life Coach

Substance Use Counselor

Certified Peer Counselor

Co-founder Matchstick Ministry

Lori is an experienced Mental Health and Christian Life Coach with a background as a Substance Use Counselor and Certified Peer Counselor. She brings years of therapeutic and ministerial background to managing the Matchstick Ministry office while lending her expertise in content creation and caring for others. She is available to answer your questions regarding our services.

Lori and her husband Tony live in Billings, Montana.

Contact Lori at:

lori@matchstickministry.org

Angie Forster

Administrative Support

Events Coordinator

Co-founder, Matchstick Ministry

Angie brings over a decade of Christian ministry experience to the Matchstick Ministry team. She's known for her administrative ability and effective organizational leadership with creative attention to detail. Angie possesses a passion for people and equipping the church to minister to those experiencing mental health challenges. She is available to ensure the success of our event hosts.

Angie and her husband Rob live in Billings, Montana.

Contact Angie at:

angie@matchstickministry.org

September is Suicide Awareness and Prevention Month. If you see something concerning, start a conversation. Let me equip your organization to recognize and respond to common mental health and behavioral challenges. Contact me: Tony@MatchstickMinistry.org #tuesdaytalkwithtony #matchstickministry #suicideprevention

You're invited to join us in welcoming the new chaplain for Montana State Hospital at the Open House on August 27th.

August is the month that your organization should be switching toward fall with purposeful planning. Now is the time to invest in people. I take stages of any size, deliver custom content and create lasting impact. Let's get planning. Contact me today. www.matchstickministry.org #tuesdaytalkwithtony #matchstickministry

Thank you to the Oregon Assessors and Tax Collectors Association for hosting me as your keynote speaker at the Salem Convention Center in Salem, OR.
Your event should be next!
I take stages, capture audiences and deliver content that resonates with results that last after the lights fade.
Email Tony@Matchstickministry.org

Your next season is right around the corner both personally and organizationally. Schedule me to speak at your church or faith based organization. Tony@Matchstickministy.org #tuesdaytalkwithtony #matchstickministry

Contact Machstick Ministry today to get more information on responding to the mental health crisis through a biblical lens. www.matchstickministry.org

August isn't just another month - it's a bridge between the looseness of summer and the structure of fall. Every bridge requires a deliberate crossing. How you step onto it determines how you'll arrive on the other side - personally and organizationally. As a mental health coach and speaker, I speciallize in training people how to recognize and respond to common mental health challenges. Contact me today. Let's prepare for a successful fall season together. www.matchstickministry.org #tuesdaytalkwithtony

We're not meant to carry life alone. Connection is one of the strongest protective factors for mental wellbeing. #tuesdaytalkwithtony #matchstickministry

Resilience doesn't mean you never struggle. It means you keep going. It means you adapt, you learn, you grow, even when life feels overwhelming. Every challenge you face reveals something strong in you. #MentalHealthMatters #resilience #tuesdaytalkwithtony #matchstickministry

Collaboration turns individual strengths into shared victories! Privileged to partner recently with national leaders from the U.S. Department of Veterans Affairs at Fort Harrison in Helena, MT.
Photo (left to right) Tony Cloud: Mental Health Coach & Speaker, Tony Cloud Communications / Matchstick Ministry.
Lillie Mells, LCSW: Education and Training Program Manager, US Dept of Veterans Affairs.
Rob Lawler: Office of Faith and Community Based Services, MT Dept of Public Health and Human Services.

Freedom is woven into the heart of America's identity. Freedom isn't just a national value. It's a personal invitation to live with honesty and care for our own wellbeing. #mentalhealthmatters #mentalhealthchallenge #tuesdaytalkwithtony #matchstickministry

Reflection is a powerful tool for enhancing our mental wellbeing. It helps us understand what we've lived through, what we've learned, and what we need moving forward. #mentalhealthmatters #mentalhealthchallenge #tuesdaytalkwithtony #matchstickministry

This week, choose one thing that restores you. Not something that distracts you - something that nourishes you. Prayer. A walk. Reading. A nap. Time outdoors. Whatever it is, make space for it. Even once. #mentalhealthmatters #mentalhealthchallenge #tuesdaytalkwithtony #matchstickministry

Lingering tasks are like a backpack full of heavy rocks. Removing even one of them makes the whole load easier to carry and creates the breathing room your brain craves. #mentalhealthawareness #tuesdaytalkwithtony #matchstickministry

Movement is medicine - not just for your body, but for your mind. When you move, your brain releases chemicals that fight stress and anxiety. Give your mind a break. Move. #mentalhealthawareness #tuesdaytalkwithtony #matchstickministry

Life can be a lot like carrying a heavy couch. You can try to lift it alone, but it's a whole lot easier when someone grabs the other end. Isolation is heavy. Connection protects our mental wellbeing.
#mentalhealthawareness #tuesdaytalkwithtony #matchstickministry

Think of your mind as a dashboard. You can ignore the warning signs for a while, but eventually something overheats. A quick check-in keeps you running strong. Two minutes. One check-in. You deserve to know how you're really doing.
#mentalhealthawareness #tuesdaytalkwithtony #matchstickministry

Hope doesn't always arrive in big moments. Sometimes it shows up in small steps - the kind you barely notice at first. Celebrate the small steps, because small steps are still steps. They move you forward. They build momentum. They remind you that healing is possible, even if it's slow. #moregooddays #tuesdaytalkwithtony #matchstickministry

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